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Ginger Rogers stars as Glory Eden, a radio pitchwoman whose squeaky-clean image hides her true desire to walk on the dark side of life. Her sponsor - the Ippsie-Wippsie Wash Cloth company - needs Glory to be stain-free, so the company decides to set her up with a ringer: a sweetheart plucked from her correspondence with her many admirers. The Kentucky hayseed they pick, Jim Davey (a tall, dark and drawling Norman Foster), however, has designs of his own, and the Purity Girl's fake fiance might prove to be an oopsie-whoopsie for Ippsie Wippsie. Rogers is a delight, surrounded by a who's-who stable of supporting-player greats including ZaSu Pitts, Frank McHugh, Allen Jenkins and Gregory Ratoff.