Broke and without work, newspaper reporter Eddie Willis (Humphrey Bogart, Casablanca) agrees to work for the corrupt boxing promoter Nick Benko (Rod Steiger, On The Waterfront) to help hype his new boxer, Toro Moreno (Mike Lane, Frankenstein 1970). While Toro is beastly in appearance, he has no actual boxing talent, and all his fights are fixed. When Toro gets a shot at the title against the brutal Buddy Brannen (Max Baer, Africa Screams), Willis is faced with the tough decision of whether or not to tell Toro that his entire career is a sham.