Do you think you have what it takes to make it in the multi-million dollar business of Hip-Hop? Listen and learn the true story - all about the rise of Hip-Hop culture from the moguls and artists who make it happen. Here are the keys to success from today's biggest Hip-Hop entrepreneurs to inspire you to pursue your own path to success in life and business. Russell Simmons, co-founder of Def Jam Records, shares his personal stories and insights and is joined by Jay-Z, Lyor Cohen, Sean "Diddy" Combs, Kevin Liles, Ice Cube, Dame Dash, LL Cool J and many more. Their remarkable stories will serve to guide, motivate and empower you, focusing on a clear set of practices that will lead to material and spiritual prosperity.