Violeta Madrigal's family was the richest in town until they lost their fortune after their copper company was forced to close due to the shady dealings of Justin Fregoso, a powerful and wicked man. Violeta vows on her father's deathbed that she will work to get her family out of poverty. Upon his death, she and her family endure much humiliation in the hands of the Fregoso family. Violeta then becomes torn between two men - Max, charming but unscrupulous, and Jose Maria, who believes that Violeta is the love of his life. Blinded by inexperience and Max's false promises, Violeta falls for Max. But Jose Maria will not give up so easily.